Yes, it has been a very rainy season. And vegetables are happy and thriving! The rain pattern has been a bit unusual. Small isolated storms have been passing through and popping up. Where they hit and how much rain they drop is extremely variable in a relatively small area. We did not get the 4+ inches of rain Sunday night, as the west side of Madison did. We got less than 2 inches. For that we were thankful. We did get more rain Tuesday night and Wednesday morning.

Vegetables love water. They need water to grow and thrive. We have deep, rich soils on this farm that can absorb lots of water. We have a lovely wetland and stream where excess water finds it way. It is very, very unusual to have standing water in our fields. While the vegetables and weeds are happily growing, the people and mostly the vehicles have a difficult time getting into the fields to work. We do more walking and use vehicles that hopefully won’t get stuck, like tractors. When we aren’t harvesting vegetables we are pulling weeds! Rubber boots and rain pants get lots of use.

Barb

Looking down at my boots as my feet slowly sink into the wet soil; harvesting salad mix.

Salad mix harvest. We waited until Tuesday morning so the ground could firm up a bit. Not only is it hard to walk in such muddy conditions, it is not good for the beds of vegetables.

After lettuce head harvest we turned to next week’s bed to rid it of weeds. Weeds will out-compete the lettuce heads and cause the lettuce to stretch towards the light. Weeds also inhibit air flow, causing rotting leaves at the bottom of the plant. And weeding is so satisfying!

Cabbage harvest. We were able to use the tractor to transport the bins of cabbage. The tractor could easily get through the field after the rains.

As CSA farmers, we could go on and on about the value and importance of the CSA model of farming. Ultimately, our love for community supported agriculture isn’t complete without the community support. The connection with our members is at the foundation of the farm itself. Back in 1994 when Barb and David started this farm, CSA was a relatively new concept. They pounded the pavement with grassroots marketing efforts to educate their members about CSA. They have gained the trust of thousands of families over the years while paving a path for younger farmers to join the movement.

The CSA model is such a brilliant one that national brands have caught on and are borrowing from the wholesome, authentic values and qualities of local family farms. CSA-style box-scheme distribution systems and subscription-based meal services are popping up in every media channel telling us that we can be healthier, save money, be environmentally sustainable, learn how to cook better, and contribute to building a better food system. This marketing language may be appealing to many, but as a farmer, I shudder at the notion that a national distribution of perishable food, packaged into individual servings, from farms coast-to-coast (and internationally!), could be improving our food system.

Last year we invited our CSA members to participate in a survey conducted by FairShare CSA Coalition with researchers from UW-Madison and University of Wisconsin-Extension, funded by a USDA grant. This survey helped us to understand the values and behaviors of our current CSA members. Over 80% of participants indicated that they will continue membership. Members went on to say that the top 5 reasons to do CSA were to eat local, eat fresh, eat healthy, support local farmers, and eat seasonally. These values have a striking resemblance to the mission statements of box-scheme services striving to connect with their potential customers.

One of the leading meal service providers, Blue Apron, makes a powerful statement: We’re eliminating the middleman to deliver fresher food. Actually, that is what CSA is doing, not box-scheme distributors. In fact, their statement is a bold contradiction – they are the middleman. If this is the message that food-conscious consumers what to hear, then CSA farmers need to remind our own communities that CSA is truly the absence of a middleman, farm-to-table at its purest.

Although the CSA movement is going strong, many farms are experiencing a drop in membership across the country. With increasing amounts of purchasing options that seem parallel to CSA, consumers are experimenting with other delivery services for their vegetables. The impact is felt on a community level. If national brands replace local farms, the personal connection to our food production is lost. In the FairShare CSA Coalition network, lower-income families can receive subsidized CSA shares, making it possible to afford organic, locally grown produce. National brands are driven by their bottom line, disregarding socioeconomic disadvantages that local farms care so much about.

Our purchasing choices speak louder than our voices. In the evolving healthy-eating marketplace, we need to have a heightened awareness of what our spending ultimately means. CSA continues to be the most direct line between the farm to the consumer. So long as we care about the food that we put into our bodies, knowing our farmers, and can embrace the joy and challenge of eating seasonally, CSA will thrive in our dedicated communities.

Jonnah

Vermont Valley Community Farm Crew