The last half-century has witnessed a reawakening of the importance of our food; what it means to us and our communities. It started with authors and community activists; it started with all sorts of farmers, some maybe more passionate than productive. It started with a common devotion to something that had been lost, food focused on health, taste and a commitment to the earth that sustains us.
People and communities have responded. There are more and more CSA farms every year. There are farmer’s markets around every corner. Organic produce and product sections are in almost every store. Stores that support organic food grow and expand. The desire to eat well crosses all boundaries, economic, geographic, social and political.
Health: the universal recommendation is Eat More Fruits and Vegetables. What a litany of woes would be solved if that happened! The reality is, what you get in you CSA box is just a healthy start on your vegetables. Some of us eat enough vegetables, but for most of us, the CSA box can be the learning box, the way to teach ourselves, the way to change our eating habits, in a fun, enjoyable and delicious way.
However, not only the vegetables have sprouted and grown over these many years. The notion of “local” is now THE marketing theme which has or will diminish its meaning to a non-meaning. The biggest corporate names in the food “industry” claim to be what we at Vermont Valley Community Farm are. The marketing companies are good at what they do, they know what you value. Lots of claims are made to dissuade and detract from the efforts and commitment of organic farmers. The market has been invaded with entities looking to “cash in” on you; the people who care about what they eat. But, all the unsavory developments can readily be composted by simply continuing to get your CSA box and better yet, encouraging family and friends to join you.
Know your Farmer, Know your Food. Joining the farm gives you the opportunity to relate to a set of farmers, the land where your food comes from, and get a sense of how your food is grown. But, does it matter? From the industrial perspective of food as a commodity, it does not matter. How could it? You have scant idea where the food product came from. The industry is afraid of you knowing what is in it, let alone who grew it or how it was grown. The alternative perspective is what you have done by getting food from your CSA. You know exactly who grew the food, where it came from, and thru our stories a little better understanding of what goes into growing your food. We hope how much we care about what we are doing shows. The farm/world is in the internet age, but ultimately, contact with real people in real places is what matters, and in relation to your food, that is what CSA offers you.
Unlike the coming election where you could choose not to vote, you will vote a food choice every day. So, what’s on your plate? Yes, it comes down to that; simple but quite powerful. You have made the choice to put your CSA on your plate; it most definitely matters. Thank you for allowing us to do what we believe in; and we hope you continue to join us.