News


We have visitors from around the world come to the Farm wanting to learn more about the Community Supported Agriculture (CSA) farming model. At these visits, we have as much fun learning about our visitor as they do about us. This week a local guy, Joe Parisi, our Dane County Executive, visited along with staff Scott and Claire. Joe is a member of Vermont Valley Community Farm and we learned a bit about his interest in good food related to his Italian ancestry; Joe is a big garlic fan. At the county level, several efforts exist to promote local food production, including extension staff dedicated to small scale vegetable growers. There are many vegetable farms that have benefited; meaning more great organic food options available to you. Setting priorities is what we do, whether it is government spending or our personal spending. The Farm is fortunate to be in a community that appreciates and supports local organic food; whether you are a bigwig politician or our neighbor down the road; thanks.

David

Joe Parisi and the farm crew

Barb tells Joe about our hot peppers and tomatoes

When we were asked by Madison Magazine to host a farm-to-table event on the farm we immediately responded with an enthusiastic YES! We work hard all week getting vegetables harvested, washed, packed, and delivered for the CSA, so when a super organized event planning production offers to throw a party on your farm and do all the work, we can’t just can’t say no. Madison Magazine teamed up with One Barrel Brewing Company, Liliana’s Restaurant, and several other sponsors, to put together a Beermosa Brunch, complete with beer pairings that complimented each coarse.

So after a long week at the end of July, all of the Vermont Valley farmers got to join nearly 200 guests to enjoy our food exquisitely prepared by Chef Dave Heide, listen to fabulous blues played by the Madtown Mannish Boys and taste several One Barrel beers under a big white tent in our yard. Other than cleaning up all of the sticks that fell out of the trees during the wild storms last week and leading a few farm tours, all we had to do was provide the vegetables.

Jonnah

Brunch in the orchard with a view of the valley

Touring the farm fields with Barb (you may not recognize her, she has on a black dress and isn’t wearing her farm cap)

A stacked list of sponsors were part of the Farm-to-Feast brunch!

Barb talking beer and farming with One Barrel owner, Peter Gentry, and his wife Jennifer.

 

 

Each week Mother Nature throws us a new curve ball and we’ve gotten pretty good at keeping our cool when things get wild on the farm. South Central Wisconsin has had it’s share of severe storms and large volumes of rain this summer but last night’s event set itself apart from the rest. At 9:30pm last night the power on the farm went out which was only a minor inconvenience as long as the vegetable coolers stayed shut, which we made sure they did. The grand challenge came when the crew arrived this morning at 6:30am to pack over 800 CSA shares and the box packing room and walk-in coolers were as dark as caves. Out came headlamps and flashlights and luckily the power flickered back on by 7:30 and do we were could now move through the morning at our electricity-supported pace. When the aftermath of the storm settled down we were all able share our stories of downed trees, flooded roads, flooded basements and our exciting nights at home without power. The only frustrating carryover from the eventful storm was the technology fallout. I spent the majority of my morning trying to restore service to our internet and email server. But that is all part of the monumental undertaking of running a business in a rural area. We didn’t become vegetable farmers to seek out a simple way of life, and we sure do take humor in making the most of the endless challenges that the farm life sends our way.

On a lighter note, we got off to a great start with the garlic harvest on Tuesday and Wednesday! Over the coming week we will fit in the rest of the job whenever we can, harvesting a total of about a half acre of garlic. The garlic will be cured and stored in the upstairs of the barn and we will deliver it throughout the rest of the delivery season, saving about 20% back to plant for next year.

~Jonnah

Garlic growing out of straw mulch. The garlic looks beautiful this year!

Jesse and Casey pull garlic out and shake off the dirt from the roots.

Ryna with her garlic. She has been one of the crew members who has spent a lot of time out in the hot sun harvesting!

Yes, it has been a very rainy season. And vegetables are happy and thriving! The rain pattern has been a bit unusual. Small isolated storms have been passing through and popping up. Where they hit and how much rain they drop is extremely variable in a relatively small area. We did not get the 4+ inches of rain Sunday night, as the west side of Madison did. We got less than 2 inches. For that we were thankful. We did get more rain Tuesday night and Wednesday morning.

Vegetables love water. They need water to grow and thrive. We have deep, rich soils on this farm that can absorb lots of water. We have a lovely wetland and stream where excess water finds it way. It is very, very unusual to have standing water in our fields. While the vegetables and weeds are happily growing, the people and mostly the vehicles have a difficult time getting into the fields to work. We do more walking and use vehicles that hopefully won’t get stuck, like tractors. When we aren’t harvesting vegetables we are pulling weeds! Rubber boots and rain pants get lots of use.

Barb

Looking down at my boots as my feet slowly sink into the wet soil; harvesting salad mix.

Salad mix harvest. We waited until Tuesday morning so the ground could firm up a bit. Not only is it hard to walk in such muddy conditions, it is not good for the beds of vegetables.

After lettuce head harvest we turned to next week’s bed to rid it of weeds. Weeds will out-compete the lettuce heads and cause the lettuce to stretch towards the light. Weeds also inhibit air flow, causing rotting leaves at the bottom of the plant. And weeding is so satisfying!

Cabbage harvest. We were able to use the tractor to transport the bins of cabbage. The tractor could easily get through the field after the rains.

As CSA farmers, we could go on and on about the value and importance of the CSA model of farming. Ultimately, our love for community supported agriculture isn’t complete without the community support. The connection with our members is at the foundation of the farm itself. Back in 1994 when Barb and David started this farm, CSA was a relatively new concept. They pounded the pavement with grassroots marketing efforts to educate their members about CSA. They have gained the trust of thousands of families over the years while paving a path for younger farmers to join the movement.

The CSA model is such a brilliant one that national brands have caught on and are borrowing from the wholesome, authentic values and qualities of local family farms. CSA-style box-scheme distribution systems and subscription-based meal services are popping up in every media channel telling us that we can be healthier, save money, be environmentally sustainable, learn how to cook better, and contribute to building a better food system. This marketing language may be appealing to many, but as a farmer, I shudder at the notion that a national distribution of perishable food, packaged into individual servings, from farms coast-to-coast (and internationally!), could be improving our food system.

Last year we invited our CSA members to participate in a survey conducted by FairShare CSA Coalition with researchers from UW-Madison and University of Wisconsin-Extension, funded by a USDA grant. This survey helped us to understand the values and behaviors of our current CSA members. Over 80% of participants indicated that they will continue membership. Members went on to say that the top 5 reasons to do CSA were to eat local, eat fresh, eat healthy, support local farmers, and eat seasonally. These values have a striking resemblance to the mission statements of box-scheme services striving to connect with their potential customers.

One of the leading meal service providers, Blue Apron, makes a powerful statement: We’re eliminating the middleman to deliver fresher food. Actually, that is what CSA is doing, not box-scheme distributors. In fact, their statement is a bold contradiction – they are the middleman. If this is the message that food-conscious consumers what to hear, then CSA farmers need to remind our own communities that CSA is truly the absence of a middleman, farm-to-table at its purest.

Although the CSA movement is going strong, many farms are experiencing a drop in membership across the country. With increasing amounts of purchasing options that seem parallel to CSA, consumers are experimenting with other delivery services for their vegetables. The impact is felt on a community level. If national brands replace local farms, the personal connection to our food production is lost. In the FairShare CSA Coalition network, lower-income families can receive subsidized CSA shares, making it possible to afford organic, locally grown produce. National brands are driven by their bottom line, disregarding socioeconomic disadvantages that local farms care so much about.

Our purchasing choices speak louder than our voices. In the evolving healthy-eating marketplace, we need to have a heightened awareness of what our spending ultimately means. CSA continues to be the most direct line between the farm to the consumer. So long as we care about the food that we put into our bodies, knowing our farmers, and can embrace the joy and challenge of eating seasonally, CSA will thrive in our dedicated communities.

Jonnah

Vermont Valley Community Farm Crew

Over the course of the past 23 years we’ve work hard to develop Vermont Valley Community Farm into a thriving certified organic vegetable farm and CSA. We have learned and grown and changed and consequently have a lot to share. We had the opportunity Wednesday to share our knowledge and experiences with a group of international farmers, representing six countries. Their areas of specialty were diverse and they had many interests and questions in common. We talked about business practices, community building, connecting with CSA members, nutrition, marketing, sustainability, family business, efficiency practices, equipment, financial sustainability, and much more. It was a little over an hour, but could have been a day. This was such a vibrant group of interesting and interested farmers. It was fun and rewarding to pull myself out of my daily grind and share what I do and what I know with this like-minded global community of farmers.

Barb

The Nuffield Scholars from Australia, Ireland, UK, Brazil, New Zealand, Netherlands

Garlic scape harvest. A scape gets snapped off of each garlic plant. This helps the plant put more energy into the bulb and gives us another edible part from the plant.

Kohlrabi harvest. The plant is pulled, the root snipped, the leaves removed. Then we take them to the packing shed to wash.

Salad mix, fennel and kohlrabi. Everything is so lush and beautiful with all of the rain we have had.

CSA members harvesting their own basil.

CSA members harvesting their own basil.

The last half-century has witnessed a reawakening of the importance of our food; what it means to us and our communities. It started with authors and community activists; it started with all sorts of farmers, some maybe more passionate than productive. It started with a common devotion to something that had been lost, food focused on health, taste and a commitment to the earth that sustains us.

People and communities have responded. There are more and more CSA farms every year. There are farmer’s markets around every corner. Organic produce and product sections are in almost every store.  Stores that support organic food grow and expand. The desire to eat well crosses all boundaries, economic, geographic, social and political.

Health: the universal recommendation is Eat More Fruits and Vegetables. What a litany of woes would be solved if that happened! The reality is, what you get in you CSA box is just a healthy start on your vegetables. Some of us eat enough vegetables, but for most of us, the CSA box can be the learning box, the way to teach ourselves, the way to change our eating habits, in a fun, enjoyable and delicious way.

However, not only the vegetables have sprouted and grown over these many years. The notion of “local” is now THE marketing theme which has or will diminish its meaning to a non-meaning. The biggest corporate names in the food “industry” claim to be what we at Vermont Valley Community Farm are. The marketing companies are good at what they do, they know what you value. Lots of claims are made to dissuade and detract from the efforts and commitment of organic farmers.  The market has been invaded with entities looking to “cash in” on you; the people who care about what they eat. But, all the unsavory developments can readily be composted by simply continuing to get your CSA box and better yet, encouraging family and friends to join you.

Know your Farmer, Know your Food. Joining the farm gives you the opportunity to relate to a set of farmers, the land where your food comes from, and get a sense of how your food is grown. But, does it matter? From the industrial perspective of food as a commodity, it does not matter. How could it? You have scant idea where the food product came from. The industry is afraid of you knowing what is in it, let alone who grew it or how it was grown. The alternative perspective is what you have done by getting food from your CSA. You know exactly who grew the food, where it came from, and thru our stories a little better understanding of what goes into growing your food. We hope how much we care about what we are doing shows. The farm/world is in the internet age, but ultimately, contact with real people in real places is what matters, and in relation to your food, that is what CSA offers you.

Unlike the coming election where you could choose not to vote, you will vote a food choice every day.  So, what’s on your plate? Yes, it comes down to that; simple but quite powerful. You have made the choice to put your CSA on your plate; it most definitely matters. Thank you for allowing us to do what we believe in; and we hope you continue to join us.

David

Next Page »