David


2017 Farm Crew

Twenty-three years of Vermont Valley Community Farm.  For Barb and I, we find ourselves talking about “do you remember when”. But just like family picture albums, reminiscing is ok for a little bit. So briefly, we’ve been at it from the beginning of CSA in Wisconsin. There has been exciting growth in the CSA world; lots of new farms and farmers. Different twists for every farm, each being unique. Part of our purpose has been to grow the CSA movement. We have given countless workshops, seminars, one-on-one consultations and have helped lots of beginning CSA farmers. It has been very rewarding for us. Vermont Valley has been complimented by being mimicked time and again. We have grown, innovated, learned and most recently downsized; but, enough for the past.

I tend to always look forward, how to make it better; yes, how to change next year. “Same old thing” is definitely not my game. You all have had the opportunity to read about our new plans for 2018. We asked for feedback and received it (thanks).  A lot of thought went into this, so I want to share some of that.

The local food movement has exploded during our 23 CSA years; you now have lots of choices; farmers markets everywhere, organic in every store, more and more people trying to start a farm business. This is great in many ways.  However, for some of the choices out there now, local is nothing but a clever marketing ploy; buyer-beware. All the local choices (real and fake) have impacted CSAs. CSAs across the board are experiencing membership reductions, us included. People are making other “local” choices.  CSA has impacted the food market (yeh!), but that marketplace is evolving. This means CSA is here to stay, but it needs to adapt. There has been much discussion among CSA farmers about all this. So given what is happening in the CSA world, I unearthed my prior career “analyst hat”. I was looking for what we do best.

Your Comments: Some members have said “great idea”; we agree. Others are concerned or confused. What has been fun is the “eating with the seasons” lecture we have heard a few times from concerned members; which is great to hear; it’s what we preach. So what does “eating with the seasons” mean?  Some farms strive to deliver nearly 12 months a year; we never have. For us, CSA is about supporting your farm that feeds you. It is up to the farm to make that a great experience, whatever the mix of products, farm events or length of season. The CSA model is the weekly box from your farm. Our changes are meant to treat you to the best. We are honing in on the weeks we do it best at Vermont Valley Community Farm.

I can say with complete confidence that the 20 deliveries in our 2018 season will be the best we have ever done. Why, because they are the weeks when Wisconsin offers its best. If you are still not sure, I would ask you to defer to our farming expertise. I refer back to the reminiscing section above; we know what we’re doing out here.

Thanks, and we hope you have enjoyed eating well in 2017. We will be very pleased to feed you again in 2018.

David Perkins

We have visitors from around the world come to the Farm wanting to learn more about the Community Supported Agriculture (CSA) farming model. At these visits, we have as much fun learning about our visitor as they do about us. This week a local guy, Joe Parisi, our Dane County Executive, visited along with staff Scott and Claire. Joe is a member of Vermont Valley Community Farm and we learned a bit about his interest in good food related to his Italian ancestry; Joe is a big garlic fan. At the county level, several efforts exist to promote local food production, including extension staff dedicated to small scale vegetable growers. There are many vegetable farms that have benefited; meaning more great organic food options available to you. Setting priorities is what we do, whether it is government spending or our personal spending. The Farm is fortunate to be in a community that appreciates and supports local organic food; whether you are a bigwig politician or our neighbor down the road; thanks.

David

Joe Parisi and the farm crew

Barb tells Joe about our hot peppers and tomatoes

CSA members harvesting their own basil.

CSA members harvesting their own basil.

The last half-century has witnessed a reawakening of the importance of our food; what it means to us and our communities. It started with authors and community activists; it started with all sorts of farmers, some maybe more passionate than productive. It started with a common devotion to something that had been lost, food focused on health, taste and a commitment to the earth that sustains us.

People and communities have responded. There are more and more CSA farms every year. There are farmer’s markets around every corner. Organic produce and product sections are in almost every store.  Stores that support organic food grow and expand. The desire to eat well crosses all boundaries, economic, geographic, social and political.

Health: the universal recommendation is Eat More Fruits and Vegetables. What a litany of woes would be solved if that happened! The reality is, what you get in you CSA box is just a healthy start on your vegetables. Some of us eat enough vegetables, but for most of us, the CSA box can be the learning box, the way to teach ourselves, the way to change our eating habits, in a fun, enjoyable and delicious way.

However, not only the vegetables have sprouted and grown over these many years. The notion of “local” is now THE marketing theme which has or will diminish its meaning to a non-meaning. The biggest corporate names in the food “industry” claim to be what we at Vermont Valley Community Farm are. The marketing companies are good at what they do, they know what you value. Lots of claims are made to dissuade and detract from the efforts and commitment of organic farmers.  The market has been invaded with entities looking to “cash in” on you; the people who care about what they eat. But, all the unsavory developments can readily be composted by simply continuing to get your CSA box and better yet, encouraging family and friends to join you.

Know your Farmer, Know your Food. Joining the farm gives you the opportunity to relate to a set of farmers, the land where your food comes from, and get a sense of how your food is grown. But, does it matter? From the industrial perspective of food as a commodity, it does not matter. How could it? You have scant idea where the food product came from. The industry is afraid of you knowing what is in it, let alone who grew it or how it was grown. The alternative perspective is what you have done by getting food from your CSA. You know exactly who grew the food, where it came from, and thru our stories a little better understanding of what goes into growing your food. We hope how much we care about what we are doing shows. The farm/world is in the internet age, but ultimately, contact with real people in real places is what matters, and in relation to your food, that is what CSA offers you.

Unlike the coming election where you could choose not to vote, you will vote a food choice every day.  So, what’s on your plate? Yes, it comes down to that; simple but quite powerful. You have made the choice to put your CSA on your plate; it most definitely matters. Thank you for allowing us to do what we believe in; and we hope you continue to join us.

David